Developing a brand identity for a small business
@89gateau is a small homemade bakery store that opened its door to customers in mid-2020 when most people were homebound due to Covid-19. The client reached out to me for a logo design that utilizes lettering art, aiming for something customized and personal.
The approach
I started the logo with my own writing then I tweaked it on Illustrator to tidy it up. Cakes are often made in a circular shape hence, I elongated the tail of the letter 'y' to imitate the top view of a cake. The handwritten logo is made to communicate the message of personalized and homemade bakery goods offered by the store.
